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Despite remarkable technological advances, cures for diseases and other developments, science has yet to find a way to quantify and qualify odors. Animals have already gotten the hang of it. Ants build roads, dogs can track people, drugs and other substances, parrots can identify fellow parrots, all based on their sense of smell. Dr. Rafi Haddad, who joined BIU’s Gonda (Goldschmied) Multidisciplinary Brain Research Center following a post-doc stint at Harvard, is working on revolutionizing our ability to measures smells, as head of BIU’s Neural Circuits, Neural Coding, Neural Computations and Olfaction lab.