Ofer Sinai and David Mezuman former accountants at KPMG Israel and PwC Israel created the application HopOn, an application intended to make using public transportation easier. The two came up with the idea for the technology as a result of their own experiences riding the crowded buses in Tel Aviv. Sinai holds a BA in Economics and Business Administration and Mezuman holds a degree in Accounting and Finance. Both are graduates of Bar-Ilan University. For the full story and for more on the app itself, click here.